Content Marketing

Content Marketing

 

Industry Regulation Guides

As part of the XMedius marketing team’s content marketing efforts, I wrote massive FAQ pages covering complex privacy regulations key to our potential customers’ operations and tied in with how XMedius data solutions can help them.

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Visit the HIPAA Hub
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Visit the FERPA Hub
 

Recipes

I wrote over 1,000 recipes (developed with consulting chefs) for the Marx Foods recipe collection at MarxFood.com
Click the below images for examples.

 

Educational Guides

I wrote, project managed, and SEO-optimized several ingredient selection and usage guides for both consumers and chefs. 

 
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Beef Cut Guide

An extensive 42-cut beef cut guide created for Silver Fern Farms' US website NewZealMeats.com.

In addition to characteristic information & tenderness/flavor/fat content, each cut's page includes cooking recommendations and example recipes.

Visit the Cut Guide
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Clam Species Guide

A guide to the seven most commonly available species of clams for ecommerce specialty food site MarxFoods.com.

Visit the Clam Guide
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Venison Cut Guide

A 12-cut venison cut guide created for Silver Fern Farms' US website NewZealMeats.com.

In addition to characteristic information & tenderness/flavor/fat content, each cut's page includes cooking recommendations and example recipes.

Visit the Cut Guide
 

Behind the Scenes Staff Spotlight

I wrote behind-the-scenes staff content covering the work the Marx Foods culinary staff did to tease out the tasty nuances of exciting new products.

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Read the Story
 

Culinary Q & A

As part of an SEO Content Marketing Strategy, the Marx Companies started a culinary question & answer blog called "Ask Marx Foods". All questions were delivered to my e-mail box, and I wrote answers that were published at AskMarxFoods.com. Some of these answers have been selected by Google as rich snippets in search results (demonstrating that it considers them definitive).

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